Yahoo! Bus Stop Derby

YAHOO! BUS STOP DERBY

Most of us don’t really love our daily commute. And even though you soon recognize the same faces that get on the same bus at the same time every morning, it’s pretty rare that we talk to each other. We thought we could make public transport a little more fun.

So we put up twenty Bus Stop Derby bus stops with interactive 72-inch touch screens. We developed four addictive games that you can play right then and there while waiting for your bus—and since it’s even more fun to play together (and especially to beat someone), you can challenge players at other Derby stops to live head-to-head games. And you aren’t just playing for personal glory you’re playing for your neighborhood.

The Bus Stop Derby pits 20 teams (20 San Francisco neighborhoods) against each other. So choose your neighborhood, rally your fellow commuters, and go break some high scores! The grand prize is a concert with OK Go that takes place in the neighborhood that wins the Derby. Have fun, and may the best neighborhood win!

Role: Creative   Agency: Acne for Goodby, Silverstein & Partners    Accolades: Cannes Cyber Lions,
Webbie Award Winner: Mobile & Experience Marketing, Clio Interactive Award - Bronze One Show Interactive Merit International ANDY Awards - Silver, London International Award - Finalist, Digital Out of Home Award: Best in Show Winner, Digital Out of Home Award: Best Campaign, Digital Out of Home Award: Best Use of Interactive Technology, End of Year Awards: Best Use of Emerging Technologies


VIDEO CASE STUDY





GAME PLAY







INITIAL DESIGN





BEHIND THE SCENE